Why Google’s Quality Score is Important For an Internet Business Marketing Campaign
If you’ve looked into starting a pay-per-click (PPC) ad campaign with Google’s AdWords, the term “quality score” may have been bandied about if you’ve consulted to anyone involved with Internet business marketing. Quality scores, like their name suggests, are important if a company wants to create a successful Internet business marketing campaign. First, we’ll explain what quality score is.
Part 1: Why PPC Quality Scores are Good for Users and Good for Search Engines
When you start an Internet business marketing campaign with AdWords, Google will over time develop and assign you a quality score for every keyword you target. Targeted keywords are words and phrase that, when entered as search terms by users; you ผลบอลสด want your ads to appear near.
There are serious advantages to receiving a high quality score on your Internet business marketing campaign. Your ads will appear on the front page of search results more often (40% of Web users don’t go beyond the first page of search results), and you’ll have to pay less for ads that target certain keywords.
In short, quality score is a dynamic measurement based on how well Google thinks you’re doing with your ads. Have great ads that people actually click on? Then you’ll get good quality scores for future ads.
Does this make Google the Internet version of a stern high school teacher, grading us on our work? A little bit. But the good news is that it’s not too difficult to become a teacher’s pet, even if you did struggle in sophomore chem.
So how does one achieve a great quality score for their Internet business marketing campaign? Like many things orchestrated by search engines, the formulas and algorithms for quality score are kept under a huge lock and key in the bowels of Google headquarters (actually, that’s probably not true, but it is kept pretty secret).
But since Google wants the highest-quality text ads possible, they do reveal some hints on what makes a good ad. So there are some guidelines about what one can do to earn a good quality score.
Achieving a high quality score for a PPC Internet business marketing campaign can be boiled down to two simple things that Google wants. Think of it as a two way street:
They want Web users to find the advertisers offering the exact things the users are looking for. They want advertisers to reach users who are searching for what the advertisers are offering.
When this happens, users will receive PPC ads that are relevant to their searches and to their interests. They visit sites offering the goods or services they are looking for. They purchase from the PPC advertisers, who then get more revenue to spend on future Google AdWords Internet business marketing campaigns.